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Alma Academy night session: crowd on its feet in front of a stage framed by angled LED and purple light

Work / Corporate

Alma Academy

LOS ANGELES, CALIFORNIAUSASEP 2025

The brief

Alma Academy is hosted by Alma Lasers for professionals in the medical aesthetics industry. It functions as a "movement" rather than a traditional lecture series, featuring live demonstrations, expert-led workshops, and insights into new technology to advance aesthetic practices.

Alma Academy general session in a ballroom with a wide purple LED screen and a lighting truss overheadAlma Academy branding projected inside a white domed planetarium spaceGala stage with angled amber and white LED panels and a lit script logo

[ The journey ]

Crafting immersive environments for forward-thinking experiences.

Approach

Alma Academy is more than a traditional educational event—it’s a global movement designed to advance the medical aesthetics industry. Bringing together professionals from around the world, the experience blends innovation, education, and community through live demonstrations, expert-led workshops, and forward-thinking conversations around emerging technology.

Vertical Productions partners closely with Alma Lasers to help bring this vision to life at every stage. From early planning through on-site execution, our team works alongside theirs to ensure each event is both technically seamless and creatively compelling. Every detail is approached with precision, supporting an experience that feels cohesive, immersive, and elevated.

Our scope spans across production management, creative direction, and full-scale technical implementation. From equipment rentals and system design to lighting, audio, and screen infrastructure, each element is carefully integrated to support the flow of the event. The goal is not only to meet the demands of a global audience, but to exceed expectations at every level.

What we delivered

Creative plays a central role in shaping the experience. Through custom visual content, motion design, and 3D renderings, we help translate complex ideas into engaging, accessible moments. Each visual element is designed to enhance presentations, reinforce messaging, and create an environment that feels dynamic without distraction.

On-site, our team ensures every component is executed with excellence—from setup through show operation. This includes managing transitions, supporting live demonstrations, and maintaining a consistent level of quality across every touchpoint. The result is an experience that feels as refined behind the scenes as it does on stage.

Together with Alma, we continue to push the boundaries of what a live educational experience can be. Each event is designed to not only inform, but to inspire—creating atmospheres that bring energy, clarity, and life to every presentation.

[ The process ]

Render → Reality

Vectorworks plan, isometric and staging elevation, then previs from the seats, before anyone loads in.

The same ballroom from the back on the day: Alma Academy on the centre screen, side screens, purple drape
Previs render of the ballroom from the back of the room: centre LED, two side screens, purple drape uplight
PrevisShow day
Alma · Spring 2025 · previs render against the room on the dayDrag to compare
Show night in the same ballroom: The Almies Awards Gala on the LED wall and side screens, guests on the floor
Load-in: the LED wall and side screens up on a Vertical Productions test raster in an empty ballroom
Load-inShow night
Alma · Colorado · 2024 · test raster at load-in, the Almies gala that nightDrag to compare

Plans + previs · 5 frames

Vectorworks ballroom plan: staging, LED, screens and seating laid out to scale
01
Vectorworks isometric of the ballroom: drape line, stage, LED wall and rows of seating
02
Vectorworks staging drawing: 64 by 4 foot LED deck, 32 by 16 foot stage, 3 foot tall staging
03
Previs render from the seats: centre LED and side screens under purple light
04
Previs render of the second look: Opus branding on the side towers, panel on stage
05
Performers on a dark stage under floating LED screens showing abstract colorBallroom set for a session with round tables, purple uplighting and twin LED screensSpeaker on stage in front of a large purple LED backdropPanel discussion on stage between two Alma Academy LED screensFront-of-house lighting console and screens facing a stage lit with multicolor LED columnsBallroom with round tables and an LED wall reading BE THE AESTHETIC MOVEMENTPacked reception under a glass ceiling during Alma Academy
Ballroom transformed with LED walls and stage lighting as attendees dance during worship
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